What is

WorkCulture.Asia is a platform that aims to create beautiful organizations through the practice of good corporate culture. A knowledge sharing platform that curates and shares good practices, information, tips and examples of work culture across the region. Workculture.Asia brings this knowledge to life through conferences, forums, workshops and personalized corporate implementation.

Can Traditional Businesses
Use Work Culture as a
Talent Strategy?

Work culture is a hot topic right now and has proven to be a successful recruitment strategy for startups. But
what about traditional companies? Most people automatically assume that traditional companies are either too
big or too slow to care about work culture. Well, we are here to tell you that you're assuming wrong! There are
traditional companies that fully embrace the importance of work culture and in this event, we will be giving you
the tips and tricks you need to inject a work culture philosophy to your company, no matter the size or industry.

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Community Founders

Over a cup of coffee one day, the idea of WorkCulture.Asia was tabled. Our two founders were catching up talking about everything under the sun when they discovered that they were frequently approached by friends seeking advice on how to attract and retain talent, especially in relation to the younger generation. While both Jwan and Derek are in different industries, they both shared common values and beliefs that good corporate culture is the key to building a sustainable organization and people are the most important factor.


Derek is the Founder & CEO of, an online job search platform designed to help employers and young professionals find each other. He was previously an Associate Director at Robert Walters, a top international recruitment firm listed on the London Stock Exchange, and was awarded as one of their Global Top Performers for two years.He has been a speaker at a debate moderated by BBC World News and spoke at various conferences including MaGIC, MDeC, and MIA.

WOBB is a unique job search platform championing the future of work, where finding a job you love is only one swipe away. We house many progressive companies that are purpose driven, innovation led, and have modern work styles. With a focus on transparency, WOBB offers virtual tours through unique Company Profiles that allow jobseekers to assess culture fit with potential employers - saving time for everyone.


Jwan is the Group CEO for regional ‘brand experience community’ Pulse Group Asia. A believer of culture as the driving force behind a sustainable business, Pulse Asia puts people at the forefront of the organization. Jwan and his team continues to work hard to mentor and inspire each other, building a solid foundation to catapult Pulse Group Asia into the future.

Pulse Asia is a regional brand experience agency that creates platforms to connect organizations with the people that matter most. We help our clients connect with people through on-ground events, employee engagement, destination management, and through digital and social media platforms. Pulse Asia believes that sustainable organizations must be architects of community and have a responsibility to contribute to the communities they operate in.

"We believe that it's really important to come up with core values that you can commit to. And by commit, we mean that you're willing to hire and fire based on them. If you're willing to do that, then you're well on your way to building a company culture that is in line with the brand you want to build."

Tony Hsieh, CEO of Zappos

"Corporate culture is the only sustainable competitive advantage that is completely within control of the entrepreneur."

David Cummings, Co-Founder of Pardot

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Talk to us at [email protected]